Krista DeJulio – Features Editor
The Communication Department’s third-annual COM Day took place on Tuesday, March 10 with three panels from public relations, sports, and media professionals, as well as an alumni panel. There was also a speed networking event where students could meet communication professionals from radio hosts to nonprofit employees.
“The strongest event of the day for me was the speed networking,” said freshman public relations major Tisza Ambrose-Greene. “I realized the importance of networking. I made a LinkedIn and business cards after COM Day just for next year.”
This year’s keynote speaker was Larry Weber, CEO and Chairman of Racepoint Global, a Boston-based public relations and marketing firm.
Weber spoke about the future of digital marketing and how brands make their name known to the public. He engaged the crowd by connecting marketing techniques to applications on phones used by students daily, including Snapchat, Instagram, and other social media apps.
“Marketing is becoming a verb, when in my day it was only a noun,” said Weber.
Junior Elizabeth Downs, communications minor said, “I thought it was really interesting because I don’t know anything about the marketing side of fashion and when he brought up Brooks Brothers I really saw what he was talking about and how we could market using the digital areas.”
The sports and media panel was the most popular panel of the day and brought students from all concentrations to listen to the professional journalists and public relations experts in the sports communication field.
“I thought it was very informative and I feel I can take their experiences and learn from that,” said Jeremy Shriver a junior sports communication major.
“It was a valuable experience and I would love to go back next year. The sports panel was enlightening to what I may do in my future,” said freshman sports communication major Tom Brazile.
In regards to representation, fashion communications students, while the major is not part of the communications department, felt as if their area of study could have still been represented.
Sophomore Maureen Mealey is interested in advertising within the fashion industry and would have liked to seen this. However, she enjoyed speed networking and talking to Mike Ciolino of Verve Creative, Inc., a marketing and advertising firm in West Newton.
The final event of the day was the alumni panel, including former editor-in-chiefs of The 1851 Chronicle Zach Gray and Sarah Brown, discussing their communications-related jobs and life after college.
The panel started with moderation from professors Marie Franklin and Erin Vicente and then the floor was opened up for students in attendance to ask questions.
Overall, this year’s COM Day was a success for students between meeting professionals and hearing about what employers are looking for.
“Seeing people that have been in the field for decades was cool, and so was the advice they gave me,” said freshman public relations student Armando Machado.