Class creates It’s On Us campaign video Reply

By Krista DeJulioFeatures Editor

Professor Karin Raye’s Domestic Violence Advocacy class is participating in the national campaign It’s On Us to end domestic violence and sexual assault. The campaign was created by the White House in January 2014 and was launched in April of the same year to raise awareness and to protect men and women from sexual assault on college campuses.

The campaign focuses on “mobiliz[ng] the country and campuses as a public education campaign,” according to Raye. The campaign was launched through YouTube and features students from college campuses across the country speaking candidly about domestic and sexual violence on videos.

Raye started out with this project through her First Year Seminar class and has continued with it throughout the entire academic year into this Domestic Violence Advocacy class. This semester, her current class researched and contributed to writing a more refined script for the video.

Jennifer O’Keefe has recently been named Title IX Coordinator and has been a significant help to the students in figuring out the logistics of this semester’s video. O’Keefe worked with Chris Lynett and Diane Parker (the former Title IX Coordinator) secured a professional videographer to create the two-minute video featuring more than 30 Lasell students, staff and faculty.

“It really resonates with us. If you’re creating any type of campaign or product it should be a partnership with your community and it must mean something to your community to be effective,” said Raye.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s