Machado takes home second SID award

By Brian Cohen – 1851 Staff

Sports Information Director Emily Machado will be honored as GNAC SID of the Year on October 14. Photo courtesy of Emily Machado. 

On October 14, Emily Machado will be honored as GNAC Sports Information Director of the year at halftime of the women’s soccer game during Family, Friends and Alumni Weekend. This will be her second award received at Lasell.

Machado graduated Lasell in 2013 and has been working in the athletic department since November of 2014 as the Sports Information Director (SID) and Event Management. In addition to these duties, she is also Lasell’s athletic Scheduling Coordinator.

Machado believes her work ethic is what led her to her second consecutive SID of the Year award. “I think it was just relentless hard work in an industry that is often under appreciated,” Machado said. “To win it two years in a row means so much to me because it shows me that other people know how hard I work and how seriously I take this job.”

In addition to receiving the award, Machado attended her first national conference at the World Center Marriott in Orlando. “Honestly, Orlando was crazy for me because there was so many people and it was my first national conference,” said Machado, “but once I got into the swing of things and the routine of going to the panels I kind of calmed down a little bit.” She was one of twenty people awarded a grant to attend the conference.

Machado was impacted most by a presentation that spoke about Third Divisions.  Machado added that she received tons of new ideas to implement to the athletic program for the upcoming season. “I went to a great panel that was hosted by one of the SIDs at the University of Michigan and she did a presentation on apps for efficiency. I learned about a ton of apps you can download for promoting purposes, time management, and an app that checks your spelling when you write stories. It was definitely a modern panel.”

Machado will be using the knowledge gained at the conference to help better Lasell’s athletic department while working toward a third straight SID of the year award.

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