WLAS signs on with iHeartRadio

By Seán McGlone – Editor-in-Chief

Station Manager Ryan Saber hosts his show “LC Late Night.” Photo by Michael Bueno

WLAS, Lasell College’s FM radio station, is now streaming under iHeartRadio’s digital music platform. The station will be available for listeners on both iHeartRadio’s website and app.

iHeartRadio scouted out WLAS this past summer and officially signed on the station in mid-November. The app currently has over 50 million downloads and is available on over 200 platforms, including in-car devices, gaming consoles and in-home stereos.

“You will not find many college stations the size of WLAS that can say they stream on this app. But WLAS is now one of them,” former station manager Justin Miller (’14) said in an email.  Miller is still a paid consultant for the station.

The radio station was established in 2004 by Associate Professor of Communication, Dr. Brian Wardyga. In that time, the station has grown in terms of popularity and has won numerous awards. Last year, WLAS officially became an FM station.

“Just when I thought we had reached our apex going FM, this came along,” said Wardyga.

The station has been available for streaming on the TuneIn Radio app since 2012, but Station Manager Ryan Saber says he hopes WLAS’s iHeartRadio debut will help the station gain more exposure.

“Hopefully this will reach a whole new audience that may not have heard of us. Obviously Lasell’s a small school, not many people know about it. Now that we’re on iHeartRadio, I can potentially see people just typing in the letters WLAS [and being] like ‘What’s this?’” said Saber.

Wardyga is very excited about the new opportunity. “It means everything, it’s a testament to all of the hard work that the students and I have invested in the radio station over the last 13 and a half years,” he said.

Wardyga says going forward, he hopes to expand the station more and establish a greater presence in the mobile scene.

“The next thing we really want to go after is just building up our audience,” said Saber. “We want people to be listening to our online exclusive shows…It’s definitely just about expanding our audience.”

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