Megan Palumbo & Colin Froment – Sports Editor & News Editor
It isn’t every day a college student can feel like a VIP, especially at exclusive events such as Coachella or the NBA All-Star game. For Lasell alumnus, Brandon Gilson, this is not only a lifestyle, but his career. Gilson graduated in 2012 with a degree in marketing and a minor in sports communication. This was the same year in which he founded The Best Seats VIP and became the President and CEO at just 20 years old.
Best Seats VIP is a full-entertainment concierge company that provides customized lifestyle experiences for exclusive events around the world. This includes finding premium tickets, providing transportation, and offering event or travel packages. The beauty of this service is it’s flexibility and ability to give its clients freedom to choose where they want to go and what kind of experience they want to have. Best Seats has catered to nearly 3,000 people worldwide.
Gilson’s company has helped get tickets or backstage passes to concerts such as J. Cole, Justin Timberlake, Steve Aoki, and The Weeknd. The company also handles event packages for theater shows and professional sporting events.
“Selling tickets is far from the reality of who are we and what we do. Being a full entertainment concierge service, the largest in New England, we have been able to fulfill many dreams for our clients,” Gilson said in an interview. The company takes pride in being readily available 24/7 to efficiently meet each customer’s needs.
Gilson shared how he managed to build his business. “I did a market analysis and discovered an untapped niche market and the need to enhance one’s lifestyle, which will be forever present,” said Gilson. The niche market for Best Seats is mostly people that don’t care what the costs are, they just want their dreams brought to life. Clients are typically business owners, CEOs, and professional athletes.
The Best Seats VIP has provided Lasell students the highly praised connected learning experience, hiring several Lasell students as interns. The interns are responsible for overseeing the company’s social media platforms, graphic design projects, and business strategies. Junior Zachary Williams works as one of Gilson’s interns, posting on the social media accounts to notify students about new ticket discounts as concerts are announced.
Williams describes Gilson as a hard-working and admirable businessman. “Brandon never sleeps,” says Williams, “He is always available and always willing to talk to others about their entertainment.”
The interns maintain a friendly relationship with their employer while staying professional. “I don’t really think [Gilson] being near the same age impacts our work,” said Williams. “Work is work, we’re there for one reason, but we’re here to enjoy it, as well. Brandon makes that prominent.”
The entertainment industry is huge, but Gilson credits Lasell for giving him the mentality to be successful, and the value of networking. “It may be cliché, but it’s all about who you know these days and more importantly, who knows you,” Gilson said.