Students revamp Public Relations Alliance Reply

By Megan Palumbo & Morgan Van Wickler – Sports Editor & Art Director

The Public Relations Alliance (PRA) has returned and is certainly a force to be reckoned with. After a two-year hiatus, underclassmen have revived the organization and have big plans for their next few years being involved. 

PR Alliance-2

The Public Relations Alliance debuted on March 20, putting together a NESN’s Next Producer viewing party for finalists Greg Camillone and Allie Clancy. (L-R) James Kappatos, Communication Program Director Meryl Perlson, Carly Smith, Greg Camillone, Mary Fran Hansen, Allie Cancy, Lilly Rivera, Emily Long, and Taylor O’Neil. Photo courtesy of Matthew Searth

The club’s purpose is to unite students who want to expand their networks and make an impact on their careers in the professional community. 

During the fall semester, a group of communication students met with the mutual interest and passion for their desired industry—public relations. Through the encouragement of club advisor Erin Vicente and Communication Program Director Meryl Perlson, these students decided to rebuild the club from the ground up.

“By the end of the fall, we put our ideas out on paper of what we wanted the constitution to look like, how our positions would be outlined, and then we organized ourselves for the spring semester when we really got started,” said the club’s vice president, sophomore James Kappatos. 

Acquiring a budget was needed as event and promotion ideas bounced back and forth between the group. The club wanted to start strong, knowing that other elements would follow. The club’s treasurer, freshman Lilly Rivera, created a budget proposal from scratch with the help of e-board members. “I feel like the budget was the biggest hurdle to accomplish together in order to make sure that the rest of the semester went by smoothly,” said Rivera. As a commuter, Rivera joined the team to get more involved on campus. 

For their first meeting, the club organized a NESN’s Next Producer viewing party on March 20, promoting recent graduate Greg Camillone and sophomore Allie Clancy’s videos, which made it to the final round of the competition. “Basically, we did [this event] so we could support them with our public relations skills, but also to get our name out there. We advertised for them, but also our club as well,” said club president, sophomore Taylor O’Neil. 

On February 24, e-board members attended Public Relations Society of America’s regional conference at Boston University. There, they got inspiration for implementing workshops into their weekly meetings, such as resume building, designing business cards, and mastering LinkedIn profiles. 

Visiting the conference was also an opportunity for members to learn more about starting their own Public Relations Student Society of America chapter. “We do have affiliate memberships right now, but there’s a lot of aspects that if we start as a chapter, we will be able to have more access to different resources and more exposure,” freshman member Emily Long said. Long says she is looking at the club’s restoration as an opportunity to build professional experience as soon as possible. 

The PRA is working towards bigger and better things, and right now they are focusing on club recognition. “We want people to know that we are a club, we are here, and we want to show that we’re as professional as possible,” said O’Neil. 

“We want to eventually take in clients. By helping them, it will help us gain credibility,” said Kappatos. The club wants to be a professional-grade organization, which will benefit its members by having real world-like experience that will gain them better internship and job opportunities in the future. Moving forward, the board members are looking to establish better connections with the communication department, along with other organizations on campus in need of better advertising and event management.

The Public Relations Alliance (PRA) has returned and is certainly a force to be reckoned with. After a two-year hiatus, underclassmen have revived the organization and have big plans for their next few years being involved. 

The club’s purpose is to unite students who want to expand their networks and make an impact on their careers in the professional community. 

During the fall semester, a group of communication students met with the mutual interest and passion for their desired industry—public relations. Through the encouragement of club advisor Erin Vicente and Communication Program Director Meryl Perlson, these students decided to rebuild the club from the ground up.

“By the end of the fall, we put our ideas out on paper of what we wanted the constitution to look like, how our positions would be outlined, and then we organized ourselves for the spring semester when we really got started,” said the club’s vice president, sophomore James Kappatos. 

Acquiring a budget was needed as event and promotion ideas bounced back and forth between the group. The club wanted to start strong, knowing that other elements would follow. The club’s treasurer, freshman Lilly Rivera, created a budget proposal from scratch with the help of e-board members. “I feel like the budget was the biggest hurdle to accomplish together in order to make sure that the rest of the semester went by smoothly,” said Rivera. As a commuter, Rivera joined the team to get more involved on campus. 

For their first meeting, the club organized a NESN’s Next Producer viewing party on March 20, promoting recent graduate Greg Camillone and sophomore Allie Clancy’s videos, which made it to the final round of the competition. “Basically, we did [this event] so we could support them with our public relations skills, but also to get our name out there. We advertised for them, but also our club as well,” said club president, sophomore Taylor O’Neil. 

On February 24, e-board members attended Public Relations Society of America’s regional conference at Boston University. There, they got inspiration for implementing workshops into their weekly meetings, such as resume building, designing business cards, and mastering LinkedIn profiles. 

Visiting the conference was also an opportunity for members to learn more about starting their own Public Relations Student Society of America chapter. “We do have affiliate memberships right now, but there’s a lot of aspects that if we start as a chapter, we will be able to have more access to different resources and more exposure,” freshman member Emily Long said. Long says she is looking at the club’s restoration as an opportunity to build professional experience as soon as possible. 

The PRA is working towards bigger and better things, and right now they are focusing on club recognition. “We want people to know that we are a club, we are here, and we want to show that we’re as professional as possible,” said O’Neil. 

“We want to eventually take in clients. By helping them, it will help us gain credibility,” said Kappatos. The club wants to be a professional-grade organization, which will benefit its members by having real world-like experience that will gain them better internship and job opportunities in the future. Moving forward, the board members are looking to establish better connections with the communication department, along with other organizations on campus in need of better advertising and event management.

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