185-whatever! Reply

By Emily LongDigital Editor

If you were to ask any college student in America what year their college was founded, they might have to think for a second. For some, they might not even know. If you asked any Lasell University student what year their college was founded, the answer might just fly out of their mouth, “1851!”

The year 1851 is all over campus. From the newspaper, the retail boutique, dining option, to the marketplace, Lasell’s founding year is prominent on campus. Quite frankly, the oversaturation is confusing.

When you have a casual conversation with your friends, and say, “I’m going to 1851,” you often get asked, “Which one?”

Perhaps the continued use of 1851 keeps Lasell’s branding consistent. The constant use of the number keeps the year of the school’s founding in the forefront of everyone’s minds. However, Lasell is a small, tight-knit community with a strong brand.

Perhaps it’s meant to emphasize the fact Lasell is one of the oldest higher learning institutes in Massachusetts. From the moment you step onto campus, you get a sense of the history of the institution. Lasell has a sense of tradition.

However, the fact of the matter is, even with all of this tradition, 1851 still gets used over and over. With our sheer amount of history, we could find something else to name places and groups. Maybe Boomer’s should make a comeback? Can we just think of something that makes people say, “1851? Oh, whatever!”

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