Professor leads by example Reply

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Michelle Burke –Copy Editor

Professor Neil Hatem’s close friends and co-workers refer to him as ‘compassionate and hardworking,’ so it doesn’t come as a surprise that he devotes his en­tire life to helping others. Professor Ha­tem has dedicated his 12-year teaching career at Lasell, as well as his personal life, to benefit others. More…

I (also) write from a land down under Reply

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Sarah Bielski – Global Correspondent

Hours spent filling out paperwork, packing, working extra shifts, and get­ting everything organized has finally paid off. When I first got on the plane in Boston I could not believe I was finally on my way to Australia. The place I had been dreaming about for years was finally within reach. Although nervous about leaving home, the excitement of living in a different country for four months squashed all of the butterflies. More…

Sam Awezec takes Connected Learning to India 1

Zac VierraCo-Editor-in-Chief

At the age of 23, senior entrepreneurship major Sam Awezec could already be considered a world traveler. He has been to 20 countries and his list of adventures includes studying abroad in Rome, spending a month backpacking across Europe, and visiting China over spring break.

When Awezec had a chance spend winter break working for a company in India, he jumped at the opportunity. What Awezec didn’t know was that his experience wouldn’t be an ordinary college internship, it would be an example of Connected Learning at its finest. More…

NRFSA provides opportunities for fashion students Reply

Students from Lasell’s NRFSA group traveled to New York City to attend a fashion convention, where they at- tended networking seminars and speakers.Photo Courtesy of Catharine Weiss

Students from Lasell’s NRFSA group traveled to New York City to attend a fashion convention, where they at- tended networking seminars and speakers.Photo Courtesy of Catharine Weiss

Natalie Kfoury & Reginah SanyuCo-Editor-in-Chief & 1851 Staff

Lasell recently became a member of the National Retail Federation’s Student Association (NRFSA), an association for students who are interested in anything fashion based. The association represents different retailers including chain restaurants and industry partners
from the U.S, in addition to more
than 45 countries. More…

Social Media Campaigns: Strategic PR or Dice Rolling? 4

Tyler Blance Graduate Student Contributor

Social media campaigns are an up-and-coming form of marketing communications, stemming from the rise of social media prevalence in both society and industry as a whole. Organizations of large and small stature are developing social media campaigns. These campaigns originated on mediums like Facebook and Twitter, but today you can be surfing Pinterest or Youtube and find yourself in the middle of a company’s planned social media campaign. Social media campaigns may seem like a risk-free, easy way to promote a business or cause, but just how safe and sound are they?

More…

Mourning the loss of basketball star 1

Sean Bertanza passed away in December of 2012. The campus honored his memory with a memorial service and ceremony before the January 23 basketball game against Albertus Magnus. Photo Courtesy of Christina Mazzone

Sean Bertanza passed away in December of 2012. The campus honored his memory with a memorial service and ceremony before the January 23 basketball game against Albertus Magnus. Photo Courtesy of Christina Mazzone

Zac VierraCo-Editor-in-Chief

When walking across the Lasell campus Sean Bertanza didn’t look like a star basketball player. Usually wearing sweatpants, his New York Yankee beanie, and sporting a lumberjack-like beard he looked more like a homeless man than the captain of the men’s hoops team.

He also didn’t act like the star. He wasn’t arrogant and he didn’t brag. Instead he was just Sean: a laid back prankster who always had fun and made time for everyone who was important in his life.

Bertanza passed away peacefully last December at the age of 22. He was only months away from graduating. More…