Social Media Campaigns: Strategic PR or Dice Rolling?

Tyler Blance Graduate Student Contributor

Social media campaigns are an up-and-coming form of marketing communications, stemming from the rise of social media prevalence in both society and industry as a whole. Organizations of large and small stature are developing social media campaigns. These campaigns originated on mediums like Facebook and Twitter, but today you can be surfing Pinterest or Youtube and find yourself in the middle of a company’s planned social media campaign. Social media campaigns may seem like a risk-free, easy way to promote a business or cause, but just how safe and sound are they?

Continue reading “Social Media Campaigns: Strategic PR or Dice Rolling?”

Mourning the loss of basketball star

Sean Bertanza passed away in December of 2012. The campus honored his memory with a memorial service and ceremony before the January 23 basketball game against Albertus Magnus. Photo Courtesy of Christina Mazzone
Sean Bertanza passed away in December of 2012. The campus honored his memory with a memorial service and ceremony before the January 23 basketball game against Albertus Magnus. Photo Courtesy of Christina Mazzone

Zac VierraCo-Editor-in-Chief

When walking across the Lasell campus Sean Bertanza didn’t look like a star basketball player. Usually wearing sweatpants, his New York Yankee beanie, and sporting a lumberjack-like beard he looked more like a homeless man than the captain of the men’s hoops team.

He also didn’t act like the star. He wasn’t arrogant and he didn’t brag. Instead he was just Sean: a laid back prankster who always had fun and made time for everyone who was important in his life.

Bertanza passed away peacefully last December at the age of 22. He was only months away from graduating. Continue reading “Mourning the loss of basketball star”

Burst pipe damages radio station

Damage shown from the burst pipe in the newly renovated Lasell College Radio Station. The incident happened on January 4 when a pipe froze and burst, damaging equipment.Photo by Justin Miller
Damage shown from the burst pipe in the newly renovated Lasell College Radio Station. The incident happened on January 4 when a pipe froze and burst, damaging equipment.Photo by Justin Miller

Casey O’BrienNews Editor

After finally unveiling the new Lasell College Radio Station (LCR) in the newly renovated Valentine Dining Hall last semester, its success was short-lived when a pipe burst inside the studio in January. The road to re-opening will be long, but LCR isn’t backing down. Continue reading “Burst pipe damages radio station”

Sean Bertanza: March 2, 1990-December 20, 2012

Photo Courtesy of Laser Pride
Photo Courtesy of Laser Pride

Zach GraySports Editor

Sean Bertanza, 22 of Seymour, CT, passed away peacefully in his home on Thursday, December 20, 2012. Sean was born in Bridgeport, CT on March 2,1990 the son of Mark and Karen Minardi Bertanza. The senior was captain of the men’s basketball team, where he excelled on the court. Sean led the NCAA in all divisions in single-game scoring for the 2009-2010 season with his 55-point performance against St. Joseph’s College of Maine on February 12, 2010. Continue reading “Sean Bertanza: March 2, 1990-December 20, 2012”

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