Social Media Campaigns: Strategic PR or Dice Rolling? 4

Tyler Blance Graduate Student Contributor

Social media campaigns are an up-and-coming form of marketing communications, stemming from the rise of social media prevalence in both society and industry as a whole. Organizations of large and small stature are developing social media campaigns. These campaigns originated on mediums like Facebook and Twitter, but today you can be surfing Pinterest or Youtube and find yourself in the middle of a company’s planned social media campaign. Social media campaigns may seem like a risk-free, easy way to promote a business or cause, but just how safe and sound are they?

More…

Mourning the loss of basketball star 1

Sean Bertanza passed away in December of 2012. The campus honored his memory with a memorial service and ceremony before the January 23 basketball game against Albertus Magnus. Photo Courtesy of Christina Mazzone

Sean Bertanza passed away in December of 2012. The campus honored his memory with a memorial service and ceremony before the January 23 basketball game against Albertus Magnus. Photo Courtesy of Christina Mazzone

Zac VierraCo-Editor-in-Chief

When walking across the Lasell campus Sean Bertanza didn’t look like a star basketball player. Usually wearing sweatpants, his New York Yankee beanie, and sporting a lumberjack-like beard he looked more like a homeless man than the captain of the men’s hoops team.

He also didn’t act like the star. He wasn’t arrogant and he didn’t brag. Instead he was just Sean: a laid back prankster who always had fun and made time for everyone who was important in his life.

Bertanza passed away peacefully last December at the age of 22. He was only months away from graduating. More…