By Paris Adams – 1851 Staff
Communication and promotion are essential to the fashion industry, which is heavily influenced by how brands and products are perceived by the consumer. When Lasell began offering a concentration on the subject in 2010, it grew quickly as students flocked to the program. However, students who choose to major in fashion communication and promotion are often neglected by the department and they deserve far more attention. More specifically, there should be a greater focus on industry connections, coursework, and events within the fashion communication field.